iMakeNews, Inc. provides digital marketing solutions worldwide. The company provides email newsletters and custom content to help companies engage and interact with their prospects and customers. Its service suite includes Loyalty Driver, a newsletter service that combines industry-specific expertise, original content, and exceptional service with behavioral targeting; iMakeNews, a self-service solution that enables marketers to build email newsletters to build relationships and influence behavior; and Loyalty Driver Premier, a targeted campaign manager that combines behavioral data with DMS data to deliver the right message to the right person at the right time. The company serves clients in automotive, banking, credit union, technology, financial service, insurance, direct selling, franchise, and other industries. iMakeNews, Inc. was formerly known as E-Letra Corporation and changed its name to iMakeNews, Inc. in October 2003. The company was incorporated in 1998 and is based in Waltham, Massachusetts. As of August 19, 2013, iMakeNews, Inc. operates as a subsidiary of The Reynolds and Reynolds Company.