Xtreme Labs Inc. operates as a mobile strategy and product development company that designs and engineers mobile experiences across various platforms. The company offers discovery services, including market intelligence, strategy and planning, product definition, visual design concepts, R&D and prototyping, mobile readiness, architecture design and API definition, and security audit. It also provides product services, such as multi-platform development, agile engineering process, third-party integration, engineering and quality assurance, deployment and app store submission, and maintenance and support. In addition, the company provides performance services, such as acquisition, retention, and monetization; application analytics analysis; social response analysis; monetization review and analysis; growth marketing strategy; app store analytics; and media response compiler. It serves banking, media, retail, automotive, and health care industries, including Fortune 500 brands and emerging start-ups. The company was founded in 2007 and is based in Toronto, Canada with additional offices in Palo Alto and New York. As of October 2, 2013, Xtreme Labs Inc. operates as a subsidiary of Pivotal Labs, Inc.